SHS #163: Three Secrets for LinkedIn Growth

Niharikaa Kaur Sodhi

June 14, 2025

SHS #163: Three Secrets for LinkedIn Growth

Reading time: 4 minutes

Big News:

AuthenticIN is now live for readers of Side Hustle Saturdays. This will be revolutionary for your LinkedIn game.

Hi friend,

I recently got this message from someone who mentored me at my previous job and was my group coaching student:

The truth about LinkedIn is — it’s the easiest platform to get faster results on. On any other platform like Medium, X, or Substack, it takes too long for the views.

LinkedIn is faster that way.

It doesn’t mean it’s easy.

Just means that if you know what to do, it’ll reward you.


My Story

My biggest struggle earlier on LinkedIn was cross-platform posting because I was writing 15–20 articles a month on Medium, 5–10 tweets a day as well as trying to post four times a week on LinkedIn.

What helped was this one thing — scheduling my tweets, and soon, LinkedIn posts.

This way, I write at once instead of opening the platform and getting distracted by scrolling or notifications.

Of course, today you have resources that were unheard of two years ago, like using AI in any form at all. That’s how fast the internet changes. Which also means that if you don’t tap into it now, you might miss out on way too much.

Which is why I created AuthenticIN — a tool to help you grow effortlessly, because I know you’re busy and have a lot on your plate. And so you can have everything I did not.

I’ve paid a lot more for way fewer features, unfortunately.

Here are three things you need to grow on LinkedIn.


Secret 1: Publish at least 3x a week

This is a sweet spot, and the more the merrier (unless it’s completely nonsensical).

I publish 6 times a week, and most of the time, I write and schedule 4–7 posts in one go.

With AuthenticIN, this becomes much easier because you:

  • have templates with examples to help you
  • can see your favourite creators’ content and remake that with AI

The above will help you create easily, and then you can schedule it in AuthenticIN itself.

But that’s not all, the best is yet to come.


Secret 2: This is probably your struggle

Most people struggle with ideation.

“Niharikaa, how can I come up with ideas to publish so often? I’m so busy at work that when I come back, I’m simply too tired to think.”

That doesn’t just get easier now because you have templates to fill in, but you can also:

  • brainstorm ideas with AI
  • Have AI write for you

Pro tip: I recommend adding your personal story and personal touch even once your AI writer is done writing for you, because it’s what will make your post truly unique.

Secret 3: Only the wealthy do this

As someone who has used 3 tools in the past 4 years to schedule posts, I can tell you most of them suck. Especially because they don’t have the above features and I have to pay separately for everything, which is $$$/ month.

The smartest people I know schedule their content.

Because:

  • it saves you from distraction
  • you can perform deep work and write at once
  • your content mill runs even when you sleep

Unless they have a content team, they schedule their content entirely.

You don’t have to pay $60/month for it anymore. AuthenticIN is not just prettier with more features but also more affordable.


Finally

I hope you can use AuthenticIN, it’s free to start with, but available only on desktop.

Don't miss out on the launch offer. You get it with the following plans:

They're available if you purchase the annual version before Sunday midnight CT / Monday 10 am IST.

Even if you don’t plan to use it, the above tips will help you elevate your LinkedIn journey.

All the best!

Love,
N

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Niharikaa Kaur Sodhi

I write tips around side hustling, writing, and monetisation to 15,000+ superstars every Saturday.