Seasonal Projects
I used to earlier conduct my cohort-based course, Summit 21, four times a year. I now conduct it only twice a year to focus on creating more products and divert my energies to other things.
This year, I also started my LinkedIn coaching program called Authentic Influence in September 2024, which is running its second batch at the moment. I’m also going to do a LinkedIn workshop for the first time this weekend and conducted group coaching for side hustling earlier this year.
Summit 21 is 3 weeks long.
Group coaching is for 12 weeks.
So I do this with frequent breaks in breaks breaks and travel during time off. This time I am travelling to NYC with both batches of Authentic Influence running but it’s not much trouble to take 3 calls during that time.
One-Off Projects
The workshop I am conducting is an example of that.
I do webinars once in a while where I enable pay-what-you-want. So that + product sales help.
I want to do more one-off projects because
- they’re affordable compared to my other high-ticket products
- it’s great money for me in a short period (like $1408 in 75 minutes)
They’re also super fun honestly. There’s a sense of novelty and excitement, but also nervousness, during this time.
Random Projects
When I was travelling in the US this summer, I made $3830 in 4 weeks by working for 15 hours. I scored some LinkedIn brand sponsorships so that helped.
One move that helps me is having a public price list so you can do away with haggling, and brands who don’t want to pay the listed amount can walk out.
I also do affiliate campaigns only for a few friends, which makes a few thousand dollars every time we run them. I schedule emails in one go and sometimes emails are given to me by creators themselves.
So it’s kind of a passive income, but not entirely since I am still putting in some time scheduling these emails. Which brings me to…
Products
I have courses and products that bring in some cash. But I’ll be honest with you — my sales have gone lower recently because people prefer services over products.
I’m assuming that during the pandemic people had more time for products and pre-recorded courses. But now that want your time, more interaction, community, and personalised advice.
This is why I’m moving my business a bit to services as well, even though I’m not used to taking over 1 hour of calls a month.
How Can You Do This?
Create, and create often.
There’s no shortcut to it. I am pushing out six posts a week on LinkedIn and two tweets a day on X. I’m publishing a weekly newsletter as well and am engaging with my audience regularly.
What you see is the stuff that’s working.
But I also fail and fail so often.
I launched two other group-coaching programs that never worked out — an email list of 15,000 people and not a single sale. So that happens as well, I just don’t talk about it at that moment.
You can have a similar trajectory by
- showing up often
- building and engaging with your audience
- finding a problem you can solve for them
And take it from there, one step at a time.
Don’t compare your journey to this because this is my third year of being a solopreneur, the first year only had Summit 21 and products. But as time moves, you and your audience change, and so does the market.
The only way to keep up is by staying consistent.
All the best!