Hi friend,
If building your brand is your goal for this year, this issue is for you.
Even if you haven't shown up so far.
Even if you think you've 'missed the boat'.
I'll give you
- One thing to think of
- One plan to execute
- One mindset shift
Now, let's get started.
Note: Apply for Authentic Influence's next cohort
here if you want me to help you grow your personal brand.
What are you a tad bit better at?
Do you keep thinking of what to write about?
Has this helped you show up?
Probably not :)
Because worrying about
- what to write
- what will others say
- why will they listen to me
...keeps you in that spiral - and that's all it does π
To do
Think of
- What are you better at than others? You don't have to be an expert, but a few steps ahead.
- What is something you're obsessed with?
- And if you're an executive - think of your projects, the leaders you've worked with, and what you've learnt...
That's all content!
Write about it.
Your plan for the next 6 months
I was on a client call this week where she said,
"I'm thinking of posting every day! I am feeling on fire these days!"
I replied,
"Can you do this for the next 12 months?
β
Because your strategy should be sustainable, something you know you can manage in the coming 12 months, even with holidays and other uncertainties."
She has a kid, a full-time job, and her own side hustle.
The answer to this is... obviously no :)
(At this stage)
To do:
- Start with ONE post a week
- Push to two posts after a few months
- If possible, do three. Else stick to two - that's enough.
People like me write every day because we do it for a living. You don't, so don't set unrealistic expectations.
Note: Apply for Authentic Influence's next cohort
here. I help busy executives build their personal brand.
And when you feel like giving up, think of this.
You have limited time here.
You can spend time
- worrying about others' opinions
- doubting your abilities
- staying where you are
Or you can actually do what you think of doing, take a shot at living better, and when you fail... because you will - show up again.
Because doing this for long enough will make it all worth it.
And you deserve that :) You deserve all the good things life has to offer.
To do
Start now, figure it out later.
All the best!
Love,
N
Note: Apply for Authentic Influence's next cohort
here.