Niharikaa Kaur Sodhi

August 30, 2025

SHS #174: Quick Online Biz Lessons For You

Reading time: 5 minutes

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Hi friend,

As I come closer to being a solopreneur for the last 49.5 months (I know 50 would've sounded way cooler), I thought to share some lessons with you.

They're super small, don't worry.

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Soooo...

Here are some mistakes I made, but you shouldn't:

🫰🏼 Moving to the shiniest software cost me a lot of money and didn't yield a high ROI.

For e.g. I paid $2000+/year to Kajabi in 2023 as every big creator hosted their courses there, and I wanted to avoid Gumroad's 10% fee.

But it made the customer journey for those in SE Asia really hard and limited my payout options.

🫰🏼 Not outsourcing enough

I don't come from a background of entrepreneurship. Hence it took me a while to build this mindset. Outsourcing to the right people helps you focus on what truly matters - your creativity.

🫰🏼 Giving too many chances

I've fired someone after giving them lots of chances. I have a soft corner for hiring women because I believe we need more financially independent women. I encourage people to make mistakes, mentor them, and help as much as I can.

But sometimes... a hire is just not a fit. And I need to get better at identifying the right time to let go (still learning this).

And here's some stuff that worked wonders:

Always follow the best. My idols are top global creators. The internet isn’t limited to my country, so why should I be?
Aim REALLY high, even if you have low self-worth like I did. It helped me tap into customers in 160+ countries.
Price in USD so people across the globe have an idea. Price conversions lengthen the customer journey.
Practice your skill every single day so you can get paid well. Be so good that they want to pay you.
You cannot launch something, so you make money. Who doesn’t want to make money?! But people pay for solutions. Identify a problem and solve it.
Don’t overthink it. Hit publish and move on - with your writing, products, everything. The creator economy rewards speed.
I’m impatient as hell, so I deliver quickly instead of waiting for the ‘right time’. I’m working on my impatience, but this has served me well at work.
Charge for 1% of your work. Make 99% of the content for free.
If someone has done what you want to, research their journey and integrate those elements into yours.
Align your business with who you are as a person. I don’t like anything that sucks my energy because I need it for creativity and ideas, so I don’t do free calls or networking events.

See you next week!

Love,
N

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